Sign In
Welcome! Sign In to personalize your Cat.com experience
If you already have an existing account with another Cat App, you can use the same account to sign in here
Register Now
One Account. All of Cat.
Your Caterpillar account is the single account you use to log in to select services and applications we offer. Shop for parts and machines online, manage your fleet, go mobile, and more.
Account Information
Site Settings
Security
Sustainable agriculture is an essential consideration for the future of farming. Keep reading to learn more about methods, key factors, and resources to help you integrate these practices in your operation.
Ben Rice | Agriculture Industry Representative
Sustainability is a hot topic, and while it may be a label you see more and more often in a variety of places, it’s important to understand what it means to your operation and to your industry. Sustainable agriculture means focusing on farming practices that allow you to meet the needs of your customers without compromising the ability of current or future generations to do the same.
It’s no secret that agriculture has a large environmental impact – it not only plays a role in many environmental processes but is also significantly impacted by changes to the environment. There are several different methods to consider for your operation.
Sustainable agriculture can positively impact not only your farming operation but also consumers across the country. A few of the big reasons to evaluate and improve the sustainability of your operation are helping to lower pollution levels, improving the health of your soil, and reducing your farm’s water use.
Consumers and retailers alike are increasingly looking for value-based foods that are grown or raised with sustainable and ethical methods. They want to know that the farmers they’re supporting are conscious of being environmentally friendly, treating their farmworkers well, and raising livestock ethically.
Be sure to take advantage of educational opportunities through the National Institute of Food and Agriculture, as well as other resources, to improve the sustainability of your operation.
Click here to view agricultural associations sponsored by Caterpillar, with discounts on machines and attachments for members.
Agriculture Industry Representative
Having spent his formative years on a tobacco farm, Ben Rice went on in the agriculture field to earn degrees in Agriculture Business Management and Agriculture Science from North Carolina State University. Rice now brings his invaluable expertise to Caterpillar as an industry sales and service representative.
You’re here to get ideas to grow your business. Read on for machine insights and expert tips and tricks to get more out of every job.
Find our five tips on buying used machines, so you can get the same quality, reliability and performance as new equipment.
Learn MoreThe percentage of female farmers is growing in North America. We take a look at some resources for women in agriculture, including women's mentorship programs and financial aid for farmers.
Learn MoreWhether you’re shopping for you, your farm, or your family, our 2022 agriculture holiday gift guide has you covered.
Learn MorePromoting your farming business on social media is a great way to reach new people as we spend more time online.
Learn More