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What makes
a Titan of
the Trades?
The best way to convey a Titan of the Trades is by example. In these videos, Caterpillar honors the everyday hardworking people who make the most of their opportunities and build our world.
Meet Richie Faulkner
Richie Faulkner learned his operating skills from his dad, a backhoe operator. But the best business advice he got was from his mom: Kill ’em with kindness. It’s a mantra he’s put to good use over 23 years as a small business owner — and it’s one of the many things this dog-lover, bird-breeder and Titan of the Trades loves about Caterpillar. “They’re there for me whenever I need them.” See how this Faulkner & Sons owner/operator utilizes his Caterpillar dealer and online ordering to get the job done.
Mike Rowe My Life
Kill 'Em with Kindness
Meet Arvid Veidmark III
When you’re tunneling through the earth, aiming at a target the size of a basketball, there’s no margin for error and no time for downtime. That’s why Arvid Veidmark III and his company, Specialized Services, rely on Cat® equipment and a routine maintenance program from the local Cat dealer. Discover how this Titan of the Trades is hitting his marks and giving back to his community.
Mike Rowe My Life
No Margin for Error
Meet Gary Corns
Gary Corns is the proud owner of Colorado Auto and Parts, and he uses Cat equipment to crush cars. Since he started his business 40 years ago, he has always depended on Cat machines to keep his business running stronger and better than the competition. Eat, sleep, crush you later — that’s Gary’s motto.
Mike Rowe My Life
Titan of the Trades
Meet Windy Karpavage
How hard can it be? That’s what Windy Karpavage thought when he started crab fishing for a living. But out on the water, you have to work fast to be successful, and every minute counts. His Cat diesel engine keeps him running — and myParts.Cat.Com helps him stay ahead of repairs.
Mike Rowe My Life
Titan of the Trades
Meet Bernie Karl
What do hot springs, an ice museum, geothermal energy, gold mining and zip-lining out of an airline have in common? They’re all the dreams — turned reality — of Alaskan Titan of the Trades, Bernie Karl.
Meet Scott Hill
Working indoors wasn’t how outdoorsman Scott Hill wanted to spend his days. So he bid farewell to his job with an automobile manufacturer and started his own excavation company. Now, he’s got both a successful business and time to spend on the water.
